Craft Silicon, a global leader in banking and microfinance software solutions with a large client base in East Africa approached us to rebrand and recreate their communication. The challenge was that East Africa supports a huge population that does not utilize banking services.
On our visit to their offices in East Africa, we found that Craft Silicon was equipped with technological skills and innovative thinking to revolutionise the finance sector. This single-minded thought was narrowed down for the corporate communication. We crafted a simple proposition for the brand - 'Thinking. Crafting. Transforming' and weaved it in the corporate campaign and other brand collaterals. The client was not just impressed, but amazed with the transformation of his brand.