Amansara Centered Gallery Full-Width

The Need

PC Realty, the esteemed realtors from Bengaluru, approached Six Inches for the launch of their new project – Amansara. Amansara is a unique plotted development in Yelahanka, situated in the midst of serenity and surrounded by greenery on all sides. Since there are many new real estate projects coming up in Bengaluru by the day, our challenge was how to position Amansara as the perfect investment destination for building dream homes.

ClientAmansaraServicesBrand CreationYear2016

The Connection

In order to make Amansara stand out, we didn’t start with a campaign but aimed to build an overall brand integration at every touch point.

The name Amansara is a blend of two Sanskrit words, ‘aman’ (meaning ‘peace’) and ‘apsara’ (the heavenly nymphs of ancient Hindu mythology);

We wanted to carry this peaceful element within every inch of our communication and the brand experience. The visual identity therefore had to be minimal and clean with utter simplicity.

Amansara brand identity was symbolized with a line drawing of a dove with a leaf stem, since dove symbolises peace and the leaf stem would convey the green environment one could wake up to everyday, this became the central identity of the project. Various extensions for brand experience were then created to extend the brand identity. Product collaterals also carried the same theme of minimal elements.

The Need
PC Realty, the esteemed realtors from Bengaluru, approached Six Inches for the launch of their new project – Amansara. Amansara is a unique plotted development in Yelahanka, situated in the midst of serenity and surrounded by greenery on all sides.

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Result

High end footfalls were witnessed during the first 3 days of launch and good number of booking were done.


Services rendered :- Brand identity, Visual identity, Collaterals, Content, Product Video, On-site experience, Print Campaign, OOH Campaign, Social Media.