The Approach: With an already existing identity, the Ground View brand was amplified to spread its wings to the intended audience – HNI investors. Key intersections were plotted where the brand would interact with the desired audience. This was done in collaboration with the brand team. A kit for first-time guests and Phillip Capital’s premium clients was designed. This kit was also used as a leave-behind gift for the Sales Rep Team.
Ground View Calendar 2017 was released. Collaborated with 6 Street Art Photographers, mavericks in this field, to capture a ground view of India. The images showcased India through a kaleidoscope of photographic gems, capturing the true essence of the common man.
Email campaigns were run to attract eye-balls on Ground View Videos.
Result: A successful transformation. Results already evident in footfall increase from younger clientele. And the old dedicated patrons are happy with the blend between traditional and modern designs.
Services rendered: Communication Strategy, Design, Content, Packaging, Brand Campaign, Calendar 2017, Digital Marketing.
#Branding #Investments #PhillipCapital #CapitalMarkets #GroundView #SectoralInvestment #SixInchesCommunication