Amplifying Brand ‘Groundview’ With Innovative Promotional Ideas

Product: Ground View, an initiative from Phillip Capital for investors to delve into the realities of various economic sectors in the country. By interacting with the industry experts as well as professionals. Abetting investors make a sound decision on sectoral investing.

Brief: To promote Ground View.

ClientGround ViewServicesBrand CreationYear2016

The Approach: With an already existing identity, the Ground View brand was amplified to spread its wings to the intended audience – HNI investors. Key intersections were plotted where the brand would interact with the desired audience. This was done in collaboration with the brand team. A kit for first-time guests and Phillip Capital’s premium clients was designed. This kit was also used as a leave-behind gift for the Sales Rep Team.

Ground View Calendar 2017 was released. Collaborated with 6 Street Art Photographers, mavericks in this field, to capture a ground view of India. The images showcased India through a kaleidoscope of photographic gems, capturing the true essence of the common man.

Email campaigns were run to attract eye-balls on Ground View Videos.

Result: A successful transformation. Results already evident in footfall increase from younger clientele. And the old dedicated patrons are happy with the blend between traditional and modern designs.


Services rendered: Communication Strategy, Design, Content, Packaging, Brand Campaign, Calendar 2017, Digital Marketing.
#Branding #Investments #PhillipCapital #CapitalMarkets #GroundView #SectoralInvestment #SixInchesCommunication