Cementing Relationships Between Channel Partners And Kingston At The Summit Event

Brief: An exclusive event hosted by Kingston, in an attempt to hold a conference and connect the channel partners and foreign delegates of the brand. Being the creative partners, we were given the responsibility of planning, ideating, hosting and executing the entire event.

ClientKingston Technology, IndiaServicesLive Event & Branding Year2016

The Approach: We started by giving a unique personality to the event. The name “Kingston India Summit” was coined by us keeping in mind that true partnerships reach great heights. Every element of the event was branded and even customized with detailing for smallest of things – such as invites, merchandize, and agenda – were presented in a customized Kingston India Summit bag.

To promote the event and to provide a registration platform for the invitees, a special app was created where one could register details such as preferences for food, pick-up locations and many such details. TV Celebrities Kiku Sharda and MJ-5 the dance troupe were invited to perform at the event.

Attendance at the event was more than expected. Kingston received overwhelming response from channel partners. Reflected in the positive feedback. The event was attended by Kingston’s top leaders who delivered the keynote presentation. The Company reaffirmed its commitment to the partners and could foresee expected growth for 2016. The event enabled Kingston to deepen its relationship with the channel community, while expanding its portfolio of products and solution available via partners.

“The Kingston India Summit helped us to cement the relationships with our partners and distributors. It was a fantastic opportunity to share and understand insights and knowledge” – Vishal Parekh, Marketing Director- India                                                                                                         

                                                                                                  – Vishal Parekh, Marketing Director- India

Services rendered: Event Planning, Nomenclature, Event identity, App Development, Collatarals & Event Execution
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