Taking inspiration from the brand’s Austrian connection, we weaved the national flower Edelweiss into the logo. Since the target audience was photographers and photography is an art, the communication had to showcase a fresh perspective. Through print media the campaign revolved around capturing a collage of emotions and timeless expressions, and highlighted Color Drack’s superior technology to preserve these beautiful unforgettable memories.
The campaign reached out to its target audience successfully and established the brand in the Indian market. The merchandising and branding of the outlet received acclamation from numerous visitors. Color Drack became a well-known name in the industry for its exceptional photofolio amongst photographers.