Digital Campaign To Attract Investors To The Equity Market

Product: Phillip Capital, Financial Experts, offer a bouquet of quality and innovative financial services to Retail, HNI’s, Family Offices, Corporate and Institutions.

Brief: The future of the Equity market has always been a topic of intrigue for every investor in the world. With #Equity2020 digital campaign, Phillip Capital wanted to invite users to share their view on the future of equity market and generate buzzword for the brand. Our role was to create a unique identity for this campaign by way of visual expressions, content and web platform.

ClientPhillip Capital, IndiaServicesSocial Media CampaignYear2017

The Approach:

To create interaction between industry experts and associates with the Equity market so as to identify, connect and engage.

The Bull, a symbol of a positive financial market became the campaign icon. Smart designing to look like an app icon, the visual identity of the Bull looked bold and progressive.

The E-communication campaign through a user journey of “excite, engage, endorse” cemented the communication strategy to attract the right audience and turn them into endorsers. Next, merchandise in the form of a personalized mug that carried the tweet vision of users was a winner. A video was created to engage users on social platforms and lead them to the web platform.

The Result:

A lively and in real time updated web portal has been initiated. This portal fetches tweets and encourages users to share their vision for #Equity2020. You too can be part of the conversation.

Services rendered: Campaign idea, visual identity, content planning, design, social media content, video & merchandising.
#Equity2020 #FutureofEquity #InvestmentsPhillipCapital #PhillipCapital #CapitalMarkets #SixInchesCommunication