Holistic Branding For High-Flyers To Feel At Home In ‘Haven’

Product: Hospitality space – launch of luxurious serviced residences – “The Haven” in the IT hub of India, Pune.

Brief: Brand Creation – To define the brand journey of Risan Hospitalities Pvt. Ltd. A new entrant in the hospitality space, launching their luxurious serviced residences named “The Haven” in the IT hub of India, Pune.

ClientRisan Hospitalities Pvt. Ltd., PuneServicesBrand CreationYear2016

The Approach: We didn’t start with the brand identity; we started with a brand idea that would inspire us to create powerful brand connection. We realized that the corporate travellers were an ambitious pack. They would have a packed schedule to maximize their business travel. Each day would be a challenging one and to make the most of it, one must be fresh and ready to take the challenge at any time of day or night. We now focussed on the term ‘high flyers’ and this helped create our brand energizer – Rest your Wings. With inspired the positioning of the title: The Haven – a nest to rest.

A unique brand identity was created to represent a unique symbol made from brand initials. A geometrical representation where the H became the metaphor for the equilibrium one attains after resting. This identity was extended across all touch points of guest interactions. Entire branding had an extremely relaxed look and was ably supported by photography that complemented the entire communication message.

A simple and easy-to-use website facilitated bookings and navigation of the facilities available.

The Result: The Haven made its presence felt in the industry especially the high flyers living out of their suitcases. The classy internal branding set the tone for a high-end appeal. True to its name, The Haven has become a desired destination for tourists and travellers throughout the year.

Services rendered: Brand Strategy, Nomenclature, Communication Strategy, Brand Identity, Visual Identity, Environment Branding, Brand Campaign, Web.
#Branding #BrandCreation #SixInchesCommunication