The Approach: As the market has an overflow of similar competitors offering second homes, the marketing strategy had to be strong. The USP had to be their 55 acre project.
Another plus was the project’s location – within proximity of nature’s bounty and the Sahyadri mountain range. This led to the inspirational name – Amarja Hills.
In order to catch the attention of investors, these luxurious bungalows were positioned as the perfect getaway for urbanites. Who yearned for tranquillity and a green retreat. Through print and OOH the entire campaign was woven around living an ecological lifestyle.
The Result: Amarja Hills made its mark in the real estate market and opened the doors for footfalls to Nanak Properties. The lead count scaled over 400 in just a week’s time!
Services rendered: Nomenclature, Identity, Onsite experiences, digital assets and print campaigns.
#Branding #BrandCreation #LonavalaSecondHome #AmarjaHills #NanakProperties #LuxuryBungalows #SixInchesCommunication