Launching Indya In Middle-East

Brief: Launching Indya Estates in Dubai – Targetting NRI residents to invest in Indya Estates projects: The Greens, Skyview and The Mist.

ClientIndya EstatesServicesBrand Launch Year2016

The Approach: Stepping onto the sand dunes of Dubai. Uncharted territory, but a welcome challenge.

In the face of stiff competition in Dubai from world-wide builders, it was a herculean task to make a different yet appealing approach to NRIs.

It is the normal trend for customers to wait beyond the promised date for possession of their homes. Indya Estates however is an exception in keeping to commitment. My Home Celebration – was the creative name selected. Residents were assured of timely possession of their home.

To create more hype and hoopla, My Home Celebration, an event, was organized at Wonderland Park, Dubai. A star studded line up of Bollywood celebrities like Zarine Khan, Sunidhi Chauhan, rapper Badshah, DJ Shadow and comedian Sunil Pal were performers at this gala event.

A media plan was devised to create excitement among the Dubai-ites with advertisements in the well circuated Khaleej Times and Gulf News. Besides this TV commercials on Zee TV, Star TV and B4U Plus and Radio spots on Radio ME, Radio Salaam and Radio Mirchi were added to the campaign so as to grab eyeballs to this event.

The Result: My Home Celebration attracted an overwhelming 6000 NRIs to the venue. The icing on the cake was: The Greens, Bangalore Phase One was completely sold out. Heart-warming success and an overseas milestone!


Services rendered: Communicating Strategy, Campaign Idea, Digital Marketing, Print & OOH Executions.
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