The Approach: We christened the brand ‘Sparsh’, a name of Indian origin, to match the ultimate expression of jewellery – elegance! Since jewellery is an expression of the entire being of the one who adorns it, we gave it a visual identity in the form of a gold leaf in the centre to represent purity and elegance.
The jewellery designs sought inspiration from nature and the vibrant Indian festivities. Our creative expressions therefore matched the elements of nature – sand, sunlight and wind. The festive collection comprised of more intricate and elaborate pieces, designed exclusively for special occasions like weddings, receptions and festivals. We focussed on celebrative elements and kept the communication minimal to let the design elements speak for themselves.
Campaigns were shot in picturesque locales of Uttarakhand, Himachal Pradesh to complement the natural beauty of these intricate designs.
The Result: The campaign gave the brand a mesmerizing appeal. It connected with the heart-strings of the target audience. The results were phenomenal! A spurt in sales and heavy traffic of footfalls. Sparsh established its position as a premium jewellery brand and acquired an elite client base.
Services rendered: Nomenclature, Brand identity, Art Direction, Photography, Launch Campaigns, Website, Media.
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