Six Inches communication doubles its experiential marketing strength with the acquisition of Zing Plus – an experiential and live events specialist. Mustufa Raj, who established Zing Plus in October 2012, will continue as CEO and will co-work with Pravin Shah, Managing Director & CEO of Six Inches Communication.

Currently, Six Inches’ offering includes brand design & development, brand communication and digital marketing. With this acquisition, the new offering will include specialized talent in participative marketing activities; such as live event, activations, and promotions.

The division will have a new identity called SixZing with a new branding, but will retain the culture and share its knowledge in experiential marketing within the group.

Pravin Shah, CEO, Six Inches Communication, said, “This acquisition marks a significant step towards our 2020 goal, to be the most admired creative collaborator in India. As we enter in the 10th year of our journey, we wish to initiate new steps towards our growth strategy by collaborating with like-minded partners by way of acquisitions or strategic partnerships. Zing Plus is our first such partnership and we welcome Mustufa Raj and the team to the family.”

Mustufa Raj expressed his joy and said, “We are thrilled to join hands with the Six Inches Communication. My entire team and I are looking forward towards taking SixZing to even greater heights. Being a part of a dynamic team like Six Inches will help us to become stronger together. Experiential and digital mix are becoming more and more important in India and we are confident that as innovators we will be at the forefront of this progress.”

About Six Inches Communication Pvt. Ltd.

Six Inches Communication is a 10 years old creative enterprise. Delivering world-class strategy, innovative communication ideas and results. Six Inches believes and operates on a hybrid model by collaborating with innovators and visionaries to be on top of the game. Six Inches strives to create world-class brands for the connected generation through its brand creation, brand connection and brand content services.
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