Indya Goes Green

Product: Residential and Commercial properties in Bengaluru

Brief: To communicate reasonably priced homes without compromising on luxurious lifestyle.

ClientIndya EstatesServicesLaunch Campaign Year2016

The Approach: Indya Estates is a young Realty Enterprise that plans and designs residential and commercial properties.

One of their ambitious projects, “The Greens”, in The Electronic City of Bangalore, is a prime property with close proximity to the IT hub. With the launch of their Bangalore campaign for the initial phase, the project received a warm response and was extended to Mumbai. Mumbaikars were introduced to homes at ‘The Greens’ as an investment.

The campaign was released in leading newspapers of India, specifically on weekends for 3 weeks. Front page ads brought increased footfalls to the Mumbai office, eventually leading to booking of flats at The Greens.

The Result: The campaign met with unprecedented success. In a short span of time, all flats in Phase 1 have been booked and booking for Phase 2 is on in full swing.

Services rendered: Project identity, Visual identity, Collaterals, Content, Product Video, On-site experience, Print Campaign, OOH Campaign and Social Media.
#Branding #BrandIdentity #SixInchesCommunication #IntegratedBranding