The Approach: Cashing in on the premise that Comedy sells and that comic characters in Bollywood Films have high memory recall, the 3 videos were scripted and spiced with Bollywood flavours. For instance in the 3rd video, the witty repartee between Bheja and Teja works brilliantly to drive home the USP of the brand. Since this was the first time Kingston India was creating video content to promote locally in India and they already have around 200K community on Facebook, we chose to promote this on the platform.

The Result: The videos boosted the viewership to 200k+ followers through likes and shares.

Services rendered: Video Content, Script, Production, Social Media Promotion, Social Media Engagement
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